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New US carriers require businesses that send SMS from local 10-digit numbers (10DLC) to register who they are. Unregistered traffic is filtered aggressively and can get a number blocked entirely. Registration starts with a brand — the verified identity of your business — which is reviewed by The Campaign Registry (TCR), the industry body that vets business senders. 10DLC compliance has two parts: the brand described here, and a messaging campaign registered against the brand that describes what you send.

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Before you register

Have these details ready — they must match your official records, or verification will be rejected:
  • Legal company name exactly as it appears on your tax registration
  • EIN (US tax ID) — required for every entity type except sole proprietor
  • Stock symbol and exchange — required for publicly traded companies
  • A business email, phone number, and registered business address

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Register your brand

  1. Go to Purchases and select Brand Registration.
  2. Select Register Brand.
  3. Fill in the business identity, contact, and address sections. For US addresses, use the 2-letter state code (for example, TX).
  4. Select Continue to review, check the details, and complete checkout. Brand registration is a one-time fee shown on the review page.
After payment, Bizzy submits your brand to the registry automatically. Verification typically completes within 1–3 business days, and the status on the Brand Registrations page updates as the registry reviews your submission.

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Registration statuses

StatusMeaning
Pending reviewThe brand was submitted and is being verified by the registry.
VerifiedYour business identity is confirmed. Approved and vetted brands also show as verified.
RejectedThe registry could not verify the details. Check them against your records and re-register.
SuspendedThe registry suspended the brand. Contact support.
FailedThe submission could not be processed. Register the brand again.

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Troubleshooting

  • Rejected after review — The most common cause is a mismatch between the legal company name and the EIN on file with the IRS. Use the exact registered name, not a trade name.
  • Status stuck on Pending review — Registry review occasionally takes longer than 3 business days. The status updates automatically; no action is needed on your side.

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Next steps

Buying a Phone Number

Purchase US local numbers for calling and texting

E911 Emergency Addresses

Register an emergency address for outbound calling
Last modified on June 12, 2026