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The core “who are you” fields, split across the Business Details and Business Profile blocks at the top of the Business page. Agents and automations read them directly when they need context about your business.

Fields

Name

Your business’s public name, in the Business Name field. Agents use it in greetings and signatures. It can’t be empty.

Mailing address

Your business’s postal address, in the Mailing Address field. It appears at the bottom of every marketing email you send, and marketing email is refused while it’s empty. Put each line of the address on its own line.

Description

A plain-text box for what you do, who you serve, and how. Keep it specific. “A company that sells things” gives agents nothing to work with; “a small roofing company in Northern California that handles residential replacements and inspections” gives them plenty.

Industries

Type an industry and press Enter to add it; click the × on a tag to remove it. Add every industry that fits — pick several if your business straddles categories. Industries feed into:
  • Automation classification (e.g., “is this a sales or support inquiry?”)
  • AI suggestions across other sections
  • Customer segmentation

Saving

Edit the name, mailing address or description and Save Changes appears below it; Cancel puts back what was there before. Industries save as soon as you add or remove one.

Using AI suggestions

Each of the three fields has a sparkles button. Name and description come back as a single suggestion you accept or refresh; industries come back as a list you accept individually or all at once. See AI Suggestions.

Next steps

Offerings

Add what you sell

Presences

Add where you sell
Last modified on September 24, 2026